The Making Money Depot.com Interviews Jackie Lane Bates, Director of Marketing for LinkConnector
How long have you worked with/for LinkConnector?
Since its inception in 2004.
What is the best part of your job?
The people I work with. I am part of an energetic, make-it-happen group of people at LinkConnector, who all believe in, and are personally vested in, what we do. Also, I enjoy being part of a dynamic, quickly moving and growing industry.
What don't you like about it?
Given that Performance Marketing is still a burgeoning space, this means that fewer precedents have been established. Best practices and standardization is not fully in place. Maneuvering in this new space can have its challenges while our industry matures.
What is different or unique about LinkConnector?
Affiliate representation is one of our key differentiators. LinkConnector employs a dedicated Affiliate Relations team that negotiates for higher payouts and more competitive terms, provides technical support and more. LinkConnector consistently develops new tools that enable affiliates to optimize their campaigns and streamline their workload. These include the Affiliate Widget Builder, Affiliate Connections and LinkConnector's Promotions Feed (option of API call).
Another one of our key differentiators is our focus on quality over quantity (proven through a <50% application acceptance rate). LinkConnector has built comprehensive fraud protection systems and has a zero tolerance policy (for merchants and affiliates). This philosophy enables LinkConnector to place a strong emphasis on long-term, sustainable relationships.
Our people, expertise and our passion for Affiliate Marketing have worked to make us a Top 20 Affiliate Marketing Network (according to the Revenue BLUE BOOK).
What new things are LinkConnector and yourself currently working on?
LinkConnector is constantly working to enhance its affiliate and merchant experience. We have dedicated groups of people that work hands on to pair together well fitting affiliates and merchants, negotiate for higher payouts for strong performance, work with our IT team to create customized solutions for affiliates and merchants and otherwise consistently improve the experience and grow the sales and revenues of our customers.
Please complete the following sentence: Publishers/affiliates are ________________?
Since its inception in 2004.
What is the best part of your job?
The people I work with. I am part of an energetic, make-it-happen group of people at LinkConnector, who all believe in, and are personally vested in, what we do. Also, I enjoy being part of a dynamic, quickly moving and growing industry.
What don't you like about it?
Given that Performance Marketing is still a burgeoning space, this means that fewer precedents have been established. Best practices and standardization is not fully in place. Maneuvering in this new space can have its challenges while our industry matures.
What is different or unique about LinkConnector?
Affiliate representation is one of our key differentiators. LinkConnector employs a dedicated Affiliate Relations team that negotiates for higher payouts and more competitive terms, provides technical support and more. LinkConnector consistently develops new tools that enable affiliates to optimize their campaigns and streamline their workload. These include the Affiliate Widget Builder, Affiliate Connections and LinkConnector's Promotions Feed (option of API call).
Another one of our key differentiators is our focus on quality over quantity (proven through a <50% application acceptance rate). LinkConnector has built comprehensive fraud protection systems and has a zero tolerance policy (for merchants and affiliates). This philosophy enables LinkConnector to place a strong emphasis on long-term, sustainable relationships.
Our people, expertise and our passion for Affiliate Marketing have worked to make us a Top 20 Affiliate Marketing Network (according to the Revenue BLUE BOOK).
What new things are LinkConnector and yourself currently working on?
LinkConnector is constantly working to enhance its affiliate and merchant experience. We have dedicated groups of people that work hands on to pair together well fitting affiliates and merchants, negotiate for higher payouts for strong performance, work with our IT team to create customized solutions for affiliates and merchants and otherwise consistently improve the experience and grow the sales and revenues of our customers.
Please complete the following sentence: Publishers/affiliates are ________________?
marketers that are paid when a specific, agreed upon action has been completed, such as a sale or lead.The affiliate's primary job is to leverage their website traffic and/or their online marketing expertise to drive traffic, sales, etc. to the merchant site, benefiting both parties.
Please complete the following sentence: Advertisers are_______________________?
Please complete the following sentence: Advertisers are_______________________?
online businesses or websites with products or services to sell or provide. A merchant teams with an affiliate, or group of affiliates, through an affiliate marketing program, to help them promote their products or services, and then compensates the affiliates for the desired actions they generate.
What are LinkConnector's core principles?
Equal representation for our affiliates and merchants. Continuing to innovate and break new ground in the industry through technology. Our focus is on technology that benefits both affiliates and merchants, addressing specific problems they face.
What are LinkConnector's objectives for 2011?
Optimizing and growing our current customer accounts.
With so many monetization options now available to publishers, and advertising options available to advertisers, why should they pick LinkConnector?
LinkConnector is well recognized for its exemplary customer support, highest paying merchant offers and Internet Top 500 retailers, and industry-leading, exclusive technologies.
Affiliates and merchants will not find better customer support, or have access to more innovative and unique functionality than at LinkConnector.
LinkConnector's customer support team is a focused group of hands-on, customer-first people. Through phone calls, emails, and webinars - they get their customers the help they need to: set up a program, optimize a program, get technical help, find the right offer for a particular site's traffic, understand a report or just check in for a hello.
Merchants can easily upload coupons and promotions, set up product feeds and enhance their commission structure to reward top-performing affiliates. Affiliates will find EPC data, a diversity of merchant niches and payout types, large industry brands and timely payments.
What are LinkConnector's core principles?
Equal representation for our affiliates and merchants. Continuing to innovate and break new ground in the industry through technology. Our focus is on technology that benefits both affiliates and merchants, addressing specific problems they face.
What are LinkConnector's objectives for 2011?
Optimizing and growing our current customer accounts.
With so many monetization options now available to publishers, and advertising options available to advertisers, why should they pick LinkConnector?
LinkConnector is well recognized for its exemplary customer support, highest paying merchant offers and Internet Top 500 retailers, and industry-leading, exclusive technologies.
Affiliates and merchants will not find better customer support, or have access to more innovative and unique functionality than at LinkConnector.
LinkConnector's customer support team is a focused group of hands-on, customer-first people. Through phone calls, emails, and webinars - they get their customers the help they need to: set up a program, optimize a program, get technical help, find the right offer for a particular site's traffic, understand a report or just check in for a hello.
Merchants can easily upload coupons and promotions, set up product feeds and enhance their commission structure to reward top-performing affiliates. Affiliates will find EPC data, a diversity of merchant niches and payout types, large industry brands and timely payments.
Apply to LinkConnector today.
