SERIES ONE NAVIGATION
"Unleash the power of AdManage, with more products under one roof than any other online advertising network. Make more money and get more sales from a huge selection of innovative ad solutions including pay per click search (PPC) and cost per click (CPC) banners, in text ads, xml feeds, display ads, cost per view (CPV,PPV) interstitials and domain parking. Get better quality, contextually, keyword targeted traffic at 1/5th the cost of Top Tier Search Engines. So what are you waiting for? Start Advertising or become an Affiliate with us Today!"
Admanage is a PPC (pay-per-click) online advertising company that is free to join. Admanage markets itself as having a wide range of advertising product solutions and remuneration structures (CPC, CPV); however, it seems that they have eliminated all but their text banner and XML feed products. They may, however, be parsing-out the products that no longer appear to be available through individual subsidiary companies specializing in each ad format, as Admanage owns Intext.net, which--as of the date of this review--offers the in-text format only.
That being said, the Admanage website seems, in many ways, to have been
abandoned: Clicking on the "Events" tab on their website, as one example, one
will find that it has not been updated since 2009. Moreover, we signed up and
tested Admanage on a site in September of 2010; and, as of the date of this
finalized review (March 30, 2011), Admanage has yet to update why no products
other than their text banner ads and XML feeds are available.
We attempted 7 different contacts via their support ticket system, made by 5
different individuals asking why this was the case, and received no reply. Given
that publishers get a "received" notification of the attempted contact through the
Admanage support ticket system, as well as a record of all opened tickets through
that same system, we know that they received our inquires. To this day, those
tickets display an "open" status. This prompted us to make several other contact
attempts with Admanage: 90% of them went unanswered. Long story short, we were--and are--less than impressed with their customer service and support system. Generally, we find anything less than a 70% response rate to inquires, taking any longer than 3 business days to make those responses, unacceptable. However, that is with email support and find 70% acceptable given the nature of email. With a support ticketing system, on the other hand, we simply cannot conjure-up a good reason why we did not receive a 100% response rate. The irony, perhaps, is that the 10% of our inquires that were responded to were purposefully stupid questions, such as: "What is an advertiser?"...this, they answered.
With the customer service issue out of the way, we can happily report that
Admanage has productive ads and good advertisers that prove advantageous
for publishers (you are a publisher for a network when you are displaying a
network's ads on your web property).
After sign-up and approval, you can create a campaign easily by clicking on the
"Campaign Management" tab on your user dashboard. You will enter a name for
your campaign that will help you track it, choose your format, banner style, color
scheme, and whether or not you want borders on your ad unit. From there, you will
enter a keyword list that will be used to determine which ads are displayed in your
campaign. We are not fond of keyword-entering systems such as this, preferring
that a network utilize more advanced and up-to-date contextualizing systems such
as page analysis; but, the upside is that you can implicitly target the ads you want.
Then, you will add which of your web properties that you will install the code on.
You also have the option to enter JavaScript or HTML from another network with whom you are affiliated, in the event that they have no ads available.
Admanage offers standard IAB banner ad sizes. Your revenue share will start at 60% with increases at Admanage's discretion. They pay through check, wire transfer, ePassporte and PayPal, and we were paid on time. Admanage has an unusually high pay-out threshold of $100; however, this was fairly quickly achieved with an average EPC (earnings per click) of $0.25. We should not that we tested Admanage on a highly trafficked site, with
an average of 20,000 page views per day, so your results may vary.
Admanage also has a referral program that will generate you 5% of the income
made by each referral you send. As of the date of this review, this referral
program has no automated click-tracking associated with it. In other words, you
will only know when someone signs-up under your referral link, not how many
people are clicking it. In short, you will have to trust that Admanage will accurately
and honestly apply the referrals you send. It is also unclear if this referral link is
cookied; or, what the duration of that cookie is (a "cookie" is a small file that
enables tracking of the individuals that click on your referral link. This cookie
makes it known to the network that it was your referral link that brought an
individual to the network, in the event that that individual clicks, is directed to
the network's website, looks around, leaves, and then returns at a later time).
Although there are definitely some things that are off-putting about Admanage, we do feel that they are worth checking out, to see if affiliating with them will work for you.
SOURCE: AdManage Website
OUR REVIEW: