"Smowtion is a technology company specialized in the Ad-Network business, focused on developing products and solutions for the online advertising industry, mainly targeting quality audiences.By combining behavioral, predictive, contextual targeting, inventory performance and extreme targeting techniques, we allow advertisers to reach their targeted audiences wherever they are (blogs, networks, searches or social networks).On the publisher’s side, Smowtion works with over 80,000 publishers worldwide, using the same optimization processes, showing the most appropriate ads to visitors and obtaining a higher eCPM."
Smotion is an established online advertising network using a combination of CPC (cost per click), CPA (cost per acquisition), and CPM (cost per 1000 impressions) to compensate its publishers. Smotion specializes in banner advertising but also serves pop-unders.
Other than a free way to make money online, the manner in which Smotion markets itself does not really give way to an understanding of what is supposed to be unique or special about the network.
In itself, this does not mean that there isn't anything special about Smotion, but they don't do a very good job of explaining what that specialty is, if it does in fact exist.
They do guarantee a high fill-rate. But, this claim, like the claim made by every network that they are each the highest paying network in the industry, is a claim that is exceedingly difficult to prove or disprove. Again, we are not saying it's false; we are saying that there is no data to back the claim. Moreover, what is a "high" fill rate? 50%? 60%? ...84.352%? Their website claims to "serve ads. always" but this is--at best--hyperbole: No network, not even Google AdSense, has a 100% fill-rate. There is anecdotal evidence that the longer one has Smotion on their site or blog, the more optimized the account becomes, and the more the publisher makes.
According to our review of the reviews (yes! we review reviews!), average eCPM is in the $0.15 - $1.00 range (some, on occasion, reaching $4.00), with no one really knowing how they made what they made. Naturally, those on the higher-earning end of the spectrum did not care that the Smotion Dashboard only breaks-down earnings by format, not remuneration form, i.e. CPC, CPA, or CPM. This seems like a fundamental lack of transparency to us; but, in the end it might not really matter given that the publisher has no option to control whether or not they are compensated by way of CPC, CPA, or CPM to begin with. This, Smotion claims, is taken care of for you through their optimization process. Specifically, over time, Smotion's
optimization process will eventually serve only the highest earning ads, and will bump the low earners. Maybe this is so, but it is an awful lot of trust to ask a publisher for, and we feel it would be easier to give if the optimization process, itself, were made as transparent and as accessible as possible to publishers.
We put a Smotion pop-under on an established, medium traffic, but highly niche online magazine for 60 days, and didn't make a cent. We went with the pop-under, as we (erroneously) assumed that the pop-unders would surely pay by CPM...they did not. Maybe they do sometimes and just didn't for us--who knows: The optimization process is not transparent. At any rate, that is 30 days longer than we typically give to test (we forgot to remove the code, to be honest), and we still made nothing. We did test several banners on a private test page, but did not do so for very long, given that this page was private and the only people
seeing it would be us, so no optimization process had the opportunity to occur. We saw a lot of public service ads and Smotion promotional banners, but not much else. However, and again, there is no way of knowing what might have been had we put the banners on public pages, but our spider sense says that the results would have been average unless we gave the optimization process months to occur. But, the bottom line is that different sites have different results with different networks, so our relative neutrality about Smotion ahould not be seen as a negative, or a reason to not at least try Smotion yourselves.
We never had a situation that precipitated the need for customer support, but we did do several test contacts and each was answered the same day we made them. Revenue share is at 60%; however, if you sign up with any of the links to Smotion from The Making Money Depot.com, you will receive an additional 20%, for a total of 80% revenue share--which is very, very nice. Load time for the ads is slightly below average, taking about 3 seconds. The graphics of the ads is generally nice. The banners come in standard IAB sizes. You are given an option for iFrame or Javascript code, and the code is easy to implement and did not conflict with anything else we had going on on the page. According to our review of the reviews we found on the Internet about Smotion, they do pay and pay on time via PayPal, check or pre-paid mastercard.